The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), has launched a premium brand named “RISA - Timeless Tribal” for tribal textiles, embroideries, and handicrafts. An exclusive RISA store was inaugurated at the Rajiv Gandhi Handicrafts Bhawan in New Delhi.
The initiative aims to establish a brand identity for tribal products, strengthen market linkages for tribal artisans, facilitate design development, and promote tribal heritage in domestic and international markets.